Smart technologies in Mercedes cars may become more valuable than their cars!
Smart technologies in Mercedes cars may become more valuable than their cars! |
Mercedes in technology
Mercedes is currently investing heavily in the MBUX system for entertainment and information in its cars in order to provide many direct services via the Internet in the future, including updates over the air, talking naturally with the digital assistant and receiving answers.Even ordering food via different delivery services or booking movie tickets will become possible while driving, something Mercedes has already begun implementing in the Chinese market.
All of this indicates that Mercedes, and instead of relying on merging these highly advanced systems into their cars only, may later start providing those same systems for sale individually thanks to the experience gained in developing and manufacturing them, especially as it worked to develop its own AI technologies , Instead of resorting to tech giants like competitors.
Mercedes considers that the smart technologies it will offer in the future will be more profitable (and therefore higher value) than the manufacture and sale of cars.
This, and the company is currently working to improve the user experience in the various systems related to artificial intelligence, in order to develop those services more and make them suitable for sale to different companies in the future.
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